13 products Millennials don't buy. I spent more than 40 years in marketing so reading consumer research surveys is a hard habit to break. I've been fascinated by the studies that reveal adults born between 1981 and 1996 are just not that into things that have long been a way of life for old farts like me.
Some, like calculators and alarm clocks, they consider redundant because they have always had smartphones to perform those functions. Others perplex me. There is no app that can replace beer.
Anyway, here's my by no means exhaustive or scientific list of goods and services that have not captured the hearts of millennials.
1. Alarm clocks.
2. Bar soap.
3. Beer.
4. Breakfast cereal.
6. Cable TV.
7. Calculators.
8. Cruises.
9. Designer clothes.
10. Fabric softener sheets.
11. Golf.
12. Paper napkins.
13. Postcards.
Please join us for THURSDAY THIRTEEN. Click here to play along, and to see other interesting compilations of 13 things.
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