Thursday, April 10, 2014


We have a new client. She's about 35, but has only been in marketing about three years. Most of her career has been spent in creative services -- design, specifically.

I've had two meetings with her, both regarding the same relatively minor project. And in both meetings she acted more like a designer than a marketer, trying to tell us how to do our job (therefore not doing hers).

I'm trying to see this as newbie behavior. She's trying to establish her credentials with us and impress us. Or maybe because the job is a bit more complex than she expected it to be, she returns to the area where she's most comfortable -- which is creative rather than marketing.

Also, when Mad Men isn't on and mentioning our agency every week, I forget how respected and venerable we are. I mean, I'm here, part of the sausage making process, so I'm not impressed with us. But I imagine that a Michigan Avenue agency with our reputation could be intimidating.

At any rate, she makes me tired.

I dearly hope that she will calm down and come to know and trust us. To let us add value and make her job easier.

I'm trying not to be paranoid -- that somehow our Fortune 500 Company client didn't hire her because they are displeased with my work and want to bring my projects in house under her tutelage. When I'm not freaking out, I realize that's unlikely. But possible.

Another reason why I'm tired.

Image courtesy of Victor Habbick/