Monday, January 09, 2012

Let's hear it for the gal!

My job is to advertise financial services. You have no idea how difficult that's been for the last four -- count 'em, four -- years. I'm working in a sector where regulations change regularly* and where public trust has declined. I've endured layoffs and reorganizations and rumors of even more layoffs and reorganizations. I don't deny it's been tough.

Which is why I want to take a moment to enjoy this ...

• My client reports that our recent direct mail effort has done better than any campaign since 2007.
• The product line I concentrate my efforts on exceeded projections, the only one at the company to do so.

I am happy. Happy, happy, happy. Happy that my efforts were successful, and that perhaps the worst of this Recession is behind us!

And grateful. Now I don't have to worry (so much) about the blade at my neck!

*I'm not saying they shouldn't, I'm just observing that the changes make my day-to-day more challenging