Every month I have a project for a car client. It's difficult for me. I know/care nothing about cars. Writing to SEO interferes with the natural flow of my copy. Every month I feel like I could/should do this faster and more efficiently. Every month I feel like I'm failing.
I posted about it on Facebook and my old boss reached out. He'd been watching Mad Men again and said every time he saw Peggy, he thought of me. He told me he's sure I'm doing better than I think I am, that I've always been able "to do anything."
|When he sees her, he thinks me|
It was very kind of him to do. His timing was perfect, too. I needed to hear it.
And maybe he was right. I received an email filled with stats from the car client. My blog posts have generated 48% more traffic, with people spending 2 minutes or more on the top-performing articles. They are reading what I write. I'm serving my client well.
The process isn't pretty, but the results are effective.