It's not even really an assignment. Our agency got an idea to proactively move the client's business along. My client is very conservative, and there's no way in hell they're going to do anything this cutting edge.
Oh yeah, and it's promotion in a medium I know nothing about: the metaverse.
So I was silent during much of the conference call. I contributed two ideas in advance which, frankly, weren't resounding hits. On the one hand, it was disheartening. I mean, I like being the go-to girl. I like being the font of wisdom, the one who brings the winning solution. And I'm just not that girl in the metaverse.
On the other hand, it's not even really an assignment. I spent most of the meeting with my camera off, downloading bank statements I'll need for my tax preparer.
But at the end of the call, I spoke up. Loud and proud. It wasn't about the promotion, per se, but about the timing. I may not know the metaverse, but I know my client. They likely aren't ready to dump funds into an unplanned initiative this early in the year. Sometimes the spin is as important as the idea, and convincing them that now is the time to do this is key.
"Oh, yeah!" I heard from the little checkerboard faces on my screen. So I may not be able to come up with an idea, but I can provide insights on how to sell one.
Still, I feel the industry is passing me by. I am not sad about this, just accepting. Another reminder that my career is just naturally coming to an end.
Experience still counts in some things.
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