Saturday, January 30, 2021

As the fellow once said, "Ain't that a kick in the head?"

Since November, I've been doing blog posts for my agency's new(er) client. A national chain of auto shops, they hired us to, among other things, spiff up their website. Or, as we pretentiously like to say, "create more robust content." It's not a day-in/day-out thing, but it looks like it will land on my plate monthly.

I hate it. Hate it, hate it, hate it.  I have no affinity for anything auto. It takes me twice as long to write this stuff as it does for my regularly-assigned financial services client. This causes me tremendous stress.

So when, last week, the client requested a meeting with me, for me and about me, I was filled with dread. I was terrified that it was some sort of corrective summit and I'd be told how I was coming up short, what I needed to do to improve. I've been doing this for 40 years now. I've never had a client ask me off their business. While I am confident such an occurrence wouldn't cost me my job in the short-term -- contractually, much of my salary is subsidized by my financial services client* -- I want to hang on to this job as long as possible and client trouble wouldn't help me any. Also, it would be professionally embarrassing.

The stress has not been good for my still covid-fragile gut.

Imagine my surprise when it turned out we were assembled not to bury me but to praise me. Someone actually referred to my efforts as "amazing." They said that since this is going to be an ongoing relationship, they wanted to give me greater context surrounding their digital efforts. They explained how they see these blog posts contributing to their online presence and their brand credibility in 2021.

They also gave me more time than originally scheduled to do this month's posts. They didn't do this to be nice to me -- the current timeline didn't allow for their legal team's availability. But still, I'm delighted to have more time. As I mentioned, this writing does not come easily to me. More time = less stress. 

So nothing I was dreading came to pass and everything is better than fine.

As the sailor said, quote, "Ain't that a hole in the boat?"

*It's at times like this I'm glad I'm one of those creatives who pays attention in the geeky, business side of the business meetings.

1 comment:

  1. Not going to lie--when I get those kinds of "invitations" I panic and worst-case-scenario.

    So glad it was a positive meeting. Nothing like reinforcing your efforts!

    ReplyDelete

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