Thursday, November 16, 2017

The ground felt solid under my feet

Last week, the brother of my friend Kathleen contacted me with the offer of a freelance project. He has started his own IT company and wants to promote it through a series of emails. The thing is: how many emails? What should they say?

I went over my work with him today at lunchtime. He seemed pleased by the positionings I'd devised for his product, and took notes as I told him how I arrived at them. He listened intently when I explained the way the content was structured, so that it would appeal to the reader whether he was looking at a phone or a laptop.

He's a smart guy, and he thought I was impressive. What a boon that was for my bruised ego!

Oh yeah, and so far I have earned $260 toward my Christmas trip to Key West. The final tally should be between $400 and $600. That makes me happy, too.

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