Tuesday, April 26, 2016
I can do this job!
My boss is in Los Angeles this week, shooting a TV commercial. He was needed here in Chicago at a rather sensitive mini-summit with another agency. I was shocked when he selected me to go in his place.
I was nervous. This other agency is our competition. We handle a little over 60% of our client's advertising budget, this agency handles just about 25%. (The other 15% is done by a shop that specializes in marketing to African-Americans.) They want a bigger part of the pie, we want to shut them out. And yet, for events like this, we have to "make nice," for our client has made it clear that they want coordination and cooperation between their major agencies.
So this meeting mattered.
And I did well! So well, in fact, that on the way out, the account director from the other agency asked if he could give me a hug!
A lot of this is because our new account director, AD, likes me, and so the halo on my head is illuminating everything.
And part of it is that I'm really very good at thinking on my feet. I have a passion for my client's business and an understanding of how advertising works at a granular level.
Or, as one of my coworkers likes say, "The Gal isn't in the weeds, she's burrowed beneath the weeds. She's in the mud!"