Friday, January 09, 2009

Corporate America Is Icky

That's a word we forgot! "ICKY!"

My best friend hates his job today. He hated it yesterday, too. Looks like he'll worry about it all weekend and hate it into Monday, too.

Like me, he works at an ad agency, and he's expected to increase his billings by 50% in 2009. Um, that's simply not possible. We're in a Recession, and marketing budgets are among the first to be slashed. At a time when clients are looking for ways to economize, it's not really reasonable (or sane) to expect them to spend that much more.

His boss referred to the goal as "ambitious." Yeah, sure. I suppose expecting monkeys to fly out his ass could be referred to as "ambitious," too.

So let's see, how does this make him feel?

Frustrated
Undervalued
Used
Misunderstood
Inadequate
Helpless
Trapped
Scared
Weary
Resentful
Mad

And let's not forget -- ICKY!

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