I'm big on toy drives. Maybe it's because I work in advertising and am especially sensitive to how often kids see messages about toys and gifts and Santa. What about kids whose parents can't afford to come through with toys? Do they feel angry, disappointed, less loved? It makes me crazy. Christmas is supposed to have a little magic to it, especially for children.
So this weekend I made a little of my own magic. I dropped a plush black bear (purchased by my mom for this specific purpose) into the Toys for Tots bin and donated a book to The Today Show Toy Drive via Amazon.com.
I hope you'll do something similar. During the Recession, as consumers tighten our belts, charities have to do more with less and can use as much help as we can spare.
