I love, love, love toy drives. In this consumer culture, which we all participate in to a certain extent (Black Friday, anyone?), we should take a moment to stop and think of how all the commercials and flyers and catalogs and promotions effect kids. Especially underprivileged kids. How do they feel when Santa comes through for everyone else, but not them? Does it have an impact on their self esteem? On their dreams for the future?
I'm a big fan of the Today Show Toy Drive because it makes doing the right thing soooo easy! They have chosen the children's charities, they have selected a variety of books and clothes and toys, they have partnered with Amazon.com so you can pick out a gift and have it delivered directly to the Today Show Toy Drive. All I had to invest was a few minutes and $13, and now a kid is going to get the Disney Chicken Little soundtrack for Christmas.
If you've got a few minutes and a few dollars, I encourage you to do the same.
http://www.msnbc.msn.com/id/15381058/
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