Sunday, February 23, 2014

Hoisted with my own petard

What I've been doing throughout my career is known as target marketing -- taking what we know about consumers (by zip code, by purchasing patterns, by age/gender) and tailoring the offer and message to our audience.

How ironic is it that, then, that I received an offer from Colonial Williamsburg for a special spa spring package? It was obviously carefully targeted to me because spring is when I usually go down there and I haven't booked my trip yet.

Because I had decided not to go. Because I don't think I can afford it.

Even if I do manage to keep my job, I can't do that much traveling this year. I have weekend getaways planned for Los Angeles (October) and Vegas (November) and Christmas in Key West. I have to be a grown up and forgo my annual solo spring spa trip.

But I don't wanna be a grown up! I want massages and facials!

And then this card came in the mail. I could fly to Richmond for free (with my Mileage Plus miles) and stay in the room at the discounted rate of $225/night, which includes a massage!

I am sorely tempted.

We'll see what happens at work and with my tax refund.

Though the bad thing about the Internet is all I have to do is click "book" and it's done.

I am sorely tempted.

Image courtesy of


  1. Life is short. Take the trip. Enjoy.

  2. Oh, that trip would be fabulous. ;-)

  3. Peace of mind means a lot. Pick a peace.

  4. peace of mind, make the decision on what will give you peace of mind...


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