Friday, March 07, 2014

Hail! Hail! The Gang's All Here!

We had our regularly scheduled team meeting, but this morning it was unusually well attended. Because we knew the president of the Chicago office was going to speak about how our account would be managed "going forward."


I am pleased to report that, despite all my fears, the news was all good. Even better, after listening to the president, I'm looking at my job through new eyes.

Our client is a nationally recognized brand. You know them. Everyone knows them. And yet we have historically gotten precious little love within our agency because it's perceived as rather dull (like Hallmark or Avon or Tupperware). If they sold beer or fast food or cars, we'd get attention.

The new president said he's impressed by how much we do, across so many platforms. TV, digital,* outdoor and mail.* That we're an example for the rest of the agency, both in Chicago and (gasp!) New York. 

He also said that he was trying to come up with a new way to bill our client, that our long-standing contract might not be the best way to "monetize our relationship." That makes me nervous. But those conversations are scheduled for "the back end of 2014, maybe 2015," so I'm trying not to freak out.

*My areas

Image courtesy of


  1. wow..sounds like you guys do a great job and they know it!

  2. that has to be a load off your mind!


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