Kate vs. Zoey vs. Jennifer vs. Ellen! And the winner is ...

The cosmetic aisle at CVS looks an awful lot like the cover of a celebrity magazine. Look! There's Kate Hudson for Almay. Jennifer Garner for Neutrogena. Zoey Deschanel for Rimmel. Ellen DeGeneres for Cover Girl. And that's the skin care! Don't get me started on the fragrances. I believe I may have walked past Diddy's visage on my way to zit cover-ups.

I hate to admit it, but these ladies did influence my purchase. Of these celebs, I have the softest spot for Zoey. But the Rimmel concealer is also a highlighter and I'm looking to disguise a zit, not brighten my dark under eye area. Cover Girl didn't have one, so I didn't have to deal with my feelings for Ellen, one way or the other. That left Kate and Jennifer. I went with Neutrogena because it was cheaper, and because, well ... I think Kate Hudson is icky while Jennifer Garner seems so nice. I can't not consider their personalities when they're grinning down at me.

Remember when the aisle was filled with supermodels? I've lived through Twiggy and Cybill Shepard and Cheryl Tiegs and Cindy Crawford. I wonder when we turned from models to actresses as our beauty ideals.