13 products Millennials don't buy. I spent more than 40 years in marketing so reading consumer research surveys is a hard habit to break. I've been fascinated by the studies that reveal adults born between 1981 and 1996 are just not that into things that have long been a way of life for old farts like me.
Some, like calculators and alarm clocks, they consider redundant because they have always had smartphones to perform those functions. Others perplex me. There is no app that can replace beer.
Anyway, here's my by no means exhaustive or scientific list of goods and services that have not captured the hearts of millennials.
1. Alarm clocks.
2. Bar soap.
3. Beer.
4. Breakfast cereal.
6. Cable TV.
7. Calculators.
8. Cruises.
9. Designer clothes.
10. Fabric softener sheets.
11. Golf.
12. Paper napkins.
13. Postcards.
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Ok, bar soap? What do they use??
ReplyDeleteMost of those I get. And the beer is probably just not the Budweisers of the world; they seem to go more for the local craft beers at local breweries so it's more of an experience.
ReplyDeleteI'm with them on alarm clocks. I love my phone for that function. In fact, my phone works way better than any alarm clock I ever had. (I wake up weird, and the cell phone accommodates my routine the best.) As for bar soap, I prefer liquid soap, too. (I'm not a Millenial. I'm GenX.)
ReplyDeleteCable TV--streaming was cheaper when they first were moving out on their own. And I've heard dryer sheets actually damage your clothes, so I've stopped using them, too.
Fascinating list.