Thursday Thirteen #387

Generational grocery shopping. As I've been bingeing on marketing research, here are some of the differences I've uncovered about my generation vs. Millennials.

1. When it comes to grocery shopping, Boomers may shop online now and again but they more frequently go to the supermarket.

 

2. Millennials consider their grocery shopping channels interchangeable. They are just as comfortable shopping on their phone or their laptop as they are in store. Makes no difference to them.

 

3. Baby Boomers shop less often (once or twice/week) and they shop with the goal of executing a weekly meal plan or filling the refrigerator or pantry.

 

4. Millennials are fine with shopping more often, only buying one or two things each time.

5. Boomers tend to go into the grocery store with a plan. They shop off lists and follow a familiar path through the store.

6. When physically onsite, Millennials are more likely to wander the aisles and impulse shop.

7.  Boomers seek out savings and will change their grocery shopping habits (example: go to Whole Foods instead of Trader Joe's) if there's a sale.

8. Millennials are more likely to shop wherever it's convenient.

9. Baby Boomers are more to likely recall and respond to TV commercials.

 

10. Millennials rely more on social media, including influencers, than ads.

11. Baby Boomers are brand loyal, to the extent that they enjoy buying products like Jim Beam and Colgate Toothpaste that their parents did.

12. Millennials are more willing to try new brands.

13. Given the choice, Boomers will buy the healthier option over the more eco-friendly one. Millennials are the opposite.

How about you? Do you shop more like a Millennial or a Boomer?

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