Like there's any way that hearing Sinatra isn't going to capture my attention. Then I look up and see these commercials are shot in black and white, which makes the entire scene look so elegant. There's Diddy, looking so casual in his black tie, like this is just another day in the life.I drink vodka but I don't buy it. Vodka is like a Border's Gift Card, the gift all my friends know I can always use. (Right now there's Svedka and Stoli in the cabinet.) But if I were to invest in a bottle tomorrow, it would be Ciroc, just to support this campaign.
I sell Ciroc. Before Diddy it was a non item. They gave Diddy half the company to do those ads. It's worked. Ciroc is huge now...
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